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Ecom CFO Notebook - the Claude skill for your books

Mar 6, 2026

•

7 min read

Ecom CFO Notebook - the Claude skill for your books

Sam Hill
Sam Hill
Ecom CFO Notebook - what your AI won't find in the benchmark data

Feb 27, 2026

•

6 min read

Ecom CFO Notebook - what your AI won't find in the benchmark data

Sam Hill
Sam Hill
Ecom CFO Notebook - 2026 Annual Benchmark Report

Feb 20, 2026

•

7 min read

Ecom CFO Notebook - 2026 Annual Benchmark Report

Sam Hill
Sam Hill
Ecom CFO Notebook - if you sold tomorrow, what would they fix first

Feb 13, 2026

•

8 min read

Ecom CFO Notebook - if you sold tomorrow, what would they fix first

Sam Hill
Sam Hill
Ecom CFO Notebook -  the vendor review your partners hope for

Feb 6, 2026

•

7 min read

Ecom CFO Notebook - the vendor review your partners hope for

Sam Hill
Sam Hill
Ecom CFO Notebook - growth budgeting and how much to spend

Jan 30, 2026

•

7 min read

Ecom CFO Notebook - growth budgeting and how much to spend

Sam Hill
Sam Hill
Ecom CFO Notebook - 2026 baseline revenue growth

Jan 23, 2026

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7 min read

Ecom CFO Notebook - 2026 baseline revenue growth

Sam Hill
Sam Hill
Ecom CFO Notebook - 2026 Revenue Planning Guide

Jan 16, 2026

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6 min read

Ecom CFO Notebook - 2026 Revenue Planning Guide

Ecom CFO’s outlook for forecasting 2026 revenue in the end of easy mode

Sam Hill
Sam Hill
Ecom CFO Notebook - 2025 Annual Shareholder Letter

Jan 9, 2026

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11 min read

Ecom CFO Notebook - 2025 Annual Shareholder Letter

Sam Hill
Sam Hill
Ecom CFO Notebook - turkey in New Zealand

Nov 28, 2025

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2 min read

Ecom CFO Notebook - turkey in New Zealand

Sam Hill
Sam Hill
Ecom CFO Notebook - Q3 Benchmark Report Released

Nov 21, 2025

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6 min read

Ecom CFO Notebook - Q3 Benchmark Report Released

Sam Hill
Sam Hill
Ecom CFO Notebook - Q3 Benchmark Report Preview

Nov 14, 2025

•

10 min read

Ecom CFO Notebook - Q3 Benchmark Report Preview

Sam Hill
Sam Hill
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Ecom CFO Notebook

Ecom CFO Notebook

Weekly straight talk on DTC finance, for 7- to 9-figure operators

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