Ecom CFO Notebook - turkey in New Zealand

Welcome to this issue of Ecom CFO Notebook – a weekly letter for 7–9 figure ecommerce founders and CFOs, sharing my perspective and stories for profitable growth.

Did someone forward this to you? If you like it, you can sign up here.

Sam here.

Happy Thanksgiving from New Zealand!

Kiara and I are busy exploring this incredible country for the next 4 weeks. We’re on day 5 of our journey and looking forward to the Tongariro Alpine Crossing tomorrow - the #1 hike on my list.

I’m trying to stay as disconnected as possible and that means taking a break from weekly publishing until January.

I’m very grateful for all of you who read what I have to say week to week.

On this trip, I’m focusing my writing on 2025 reflections, my annual letter to shareholders, and some more personal writing.

I hope to share as much as I find important to you.

— Sam