Ecom CFO Notebook - consumer purchasing power impact

Which group your customers look like matters for your discounting strategy

Ecom CFO Notebook - vibes vs. data on your 2026 forecast

Sentiment is the lowest it's been since 1961 and the Fed raised rates instead of cutting them.

Ecom CFO Notebook - word on the street

6 of 7 advisory firm owners are bearish on ecommerce. Here's what I'd do about it.

Ecom CFO Notebook - what I left out of the issues list

Sometimes it helps just to get the thing out of your head

Ecom CFO Notebook - she called about bookkeeping. that wasn't the problem.

The problem was who she'd been getting her answers from.

Ecom CFO Notebook - The loneliest job in ecommerce

I'm putting 30 ecommerce CFOs in a room for 2 days in Austin, TX. Join us.

Ecom CFO Notebook - she netted 40% and put it in the S&P

She thinks she's spreading the risk. She's compounding it.

Ecom CFO Notebook - what does a dollar return inside your business?

Whatever your number is, it's the hurdle every deal outside your business has to clear.

Ecom CFO Notebook - salary, distributions, or the sale — how owners really make money

Most owners can't name their real distribution percentage. Here's where it hides and how to check it in five minutes.

Ecom CFO Notebook - you got the tariff refund. what do you do with it?

Ecom CFO Notebook - two quotes, $5,000 apart. she picked the cheaper one

the formula, the 15-hour math, and the deal we lost

Ecom CFO Notebook - the fun budget: why your big bets should assume zero revenue