Ecom CFO Notebook - she netted 40% and put it in the S&P

She thinks she's spreading the risk. She's compounding it.

Ecom CFO Notebook - what does a dollar return inside your business?

Whatever your number is, it's the hurdle every deal outside your business has to clear.

Ecom CFO Notebook - salary, distributions, or the sale — how owners really make money

Most owners can't name their real distribution percentage. Here's where it hides and how to check it in five minutes.

Ecom CFO Notebook - you got the tariff refund. what do you do with it?

Ecom CFO Notebook - two quotes, $5,000 apart. she picked the cheaper one

the formula, the 15-hour math, and the deal we lost

Ecom CFO Notebook - the fun budget: why your big bets should assume zero revenue

Ecom CFO Notebook - "all in" is not a plan - 4 questions that turn vision into execution

Ecom CFO Notebook - indecision is the most expensive line on your P&L

Ecom CFO Notebook - happy 4th of July

Ecom CFO Notebook - overhead: 7.8% at $50M+, 27.6% under $10M. The middle just moved the wrong way.

Ecom CFO Notebook - April P&L benchmarks and a brand that DOUBLED on 2% ad spend

Ecom CFO Notebook - 4 ways a bonus blows up (part 2)