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Weekly DTC finance — benchmarks, margin analysis, and the patterns most ecom operators miss — from a CFO inside of
50+ ecommerce brands.

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the responses I get from readers like you

Emails from DTC operators and CFOs.

Ashley to me • Mar 20

I truly LOVE these newsletters by far the most valuable of ones that I receive. I appreciate the content and the clarity of information. These never end up in my archive folder without being read like many other newsletters unfortunately do.

Re: Ecom CFO Notebook

Jason to me • Apr 24

I am fighting marketing on demand planning right now. Would love to chat through some thoughts and ideas if you have time in the next few weeks.

Re: Ecom CFO Notebook

Christian to me • Feb 13

Great article as usual Sam. Your last email about what an unbiased buyer would fix immediately is really making me think about how we can streamline our finance function.

Re: Ecom CFO Notebook

Mark to me • Sep 12

I always enjoy reading your blogs and appreciate you taking the time to write them. I try to get as much education and advice from as many sources as possible and I always get something from reading your emails.

Re: Ecom CFO Notebook

Joel to me • Jan 15

This hits again so hard. Let's do a catch up call — would love to chat through some ideas.

Re: Ecom CFO Notebook

Arun to me • Mar 20

Congratulations! I am so happy for you and Kiara. Thanks for sharing those reflections — it was a great read.Congratulations! I am so happy for you and Kiara. Thanks for sharing those reflections — it was a great read.