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Ecom CFO Notebook - the issue with KPIs
Aug 22, 2025

Ecom CFO Notebook - the issue with KPIs

What operators get wrong about tracking ‘everything’

Sam Hill
Sam Hill
Ecom CFO Notebook - prioritize with rocks
Aug 15, 2025

Ecom CFO Notebook - prioritize with rocks

How to make sure your high-ROI projects actually get finished

Sam Hill
Sam Hill
Ecom CFO Notebook - Cash Unlocks Insights
Aug 08, 2025

Ecom CFO Notebook - Cash Unlocks Insights

My biggest takeaways from the Cash Unlock Report (with David Segal)

Sam Hill
Sam Hill
Ecom CFO Notebook - Cash Unlocks Benchmark Report
Aug 01, 2025

Ecom CFO Notebook - Cash Unlocks Benchmark Report

Our analysis on how to identify and attack locked up cash

Sam Hill
Sam Hill
Ecom CFO Notebook - our issues list
Jul 25, 2025

Ecom CFO Notebook - our issues list

Moving faster with your team.

Sam Hill
Sam Hill
Ecom CFO Notebook - people problems and you
Jul 18, 2025

Ecom CFO Notebook - people problems and you

Three ways to fix what’s not working on your team.

Sam Hill
Sam Hill
Ecom CFO Notebook - strategy vs execution and defining core focus
Jul 11, 2025

Ecom CFO Notebook - strategy vs execution and defining core focus

Finding your Core Focus in two questions

Sam Hill
Sam Hill
Ecom CFO Notebook - perspective
Jul 04, 2025

Ecom CFO Notebook - perspective

Happy 4th of July from Ecom CFO

Sam Hill
Sam Hill
Ecom CFO Newsletter
Jun 27, 2025

Ecom CFO Newsletter

Retention over ROAS: Today's overlooked growth lever.

Sam Hill
Sam Hill
Ecom CFO Newsletter – What I Heard (and Didn't Hear) at MDS
Jun 20, 2025

Ecom CFO Newsletter – What I Heard (and Didn't Hear) at MDS

Sam Hill
Sam Hill
Ecom CFO Newsletter – Q1 Revenue
Jun 13, 2025

Ecom CFO Newsletter – Q1 Revenue

Sam Hill
Sam Hill
Ecom CFO Newsletter - Introducing Our Q1 P&L Benchmark Report
Jun 06, 2025

Ecom CFO Newsletter - Introducing Our Q1 P&L Benchmark Report

Sam Hill
Sam Hill
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Weekly straight talk on DTC finance, for 7- to 9-figure operators

Ecom CFO Notebook

Weekly straight talk on DTC finance, for 7- to 9-figure operators

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