Ecom CFO Notebook - ownership, listening, and caring

What I heard from 20+ ecommerce CFOs at Count Club Austin

Ecom CFO Notebook - consumer purchasing power impact

Which group your customers look like matters for your discounting strategy

Ecom CFO Notebook - vibes vs. data on your 2026 forecast

Sentiment is the lowest it's been since 1961 and the Fed raised rates instead of cutting them.

Ecom CFO Notebook - word on the street

6 of 7 advisory firm owners are bearish on ecommerce. Here's what I'd do about it.

Ecom CFO Notebook - what I left out of the issues list

Sometimes it helps just to get the thing out of your head

Ecom CFO Notebook - she called about bookkeeping. that wasn't the problem.

The problem was who she'd been getting her answers from.

Ecom CFO Notebook - The loneliest job in ecommerce

I'm putting 30 ecommerce CFOs in a room for 2 days in Austin, TX. Join us.

Ecom CFO Notebook - she netted 40% and put it in the S&P

She thinks she's spreading the risk. She's compounding it.

Ecom CFO Notebook - what does a dollar return inside your business?

Whatever your number is, it's the hurdle every deal outside your business has to clear.

Ecom CFO Notebook - salary, distributions, or the sale — how owners really make money

Most owners can't name their real distribution percentage. Here's where it hides and how to check it in five minutes.

Ecom CFO Notebook - you got the tariff refund. what do you do with it?

Ecom CFO Notebook - two quotes, $5,000 apart. she picked the cheaper one

the formula, the 15-hour math, and the deal we lost

Ecom CFO Notebook - the fun budget: why your big bets should assume zero revenue

Ecom CFO Notebook - "all in" is not a plan - 4 questions that turn vision into execution

Ecom CFO Notebook - indecision is the most expensive line on your P&L

Ecom CFO Notebook - happy 4th of July

Ecom CFO Notebook - overhead: 7.8% at $50M+, 27.6% under $10M. The middle just moved the wrong way.

Ecom CFO Notebook - April P&L benchmarks and a brand that DOUBLED on 2% ad spend

Ecom CFO Notebook - 4 ways a bonus blows up (part 2)

Ecom CFO Notebook - contribution margin is a trap (for bonuses)

Ecom CFO Notebook - AI CFO bot, week 3: the $100M client problem

Ecom CFO Notebook - AI CFO bot, week 2: I built the first workflow. Here's what I'd change

Ecom CFO Notebook - on AI CFO bots and how to build one

Ecom CFO Notebook - Q1 profit data: the four reasons your EBITDA moved

Ecom CFO Notebook - Q1 revenue results: +3.5% median. One cohort is down 15%