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Oliver Buchannon
Sam Hill
Ecom CFO Notebook - AI CFO bot, week 2: I built the first workflow. Here's what I'd change

May 22, 2026

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7 min read

Ecom CFO Notebook - AI CFO bot, week 2: I built the first workflow. Here's what I'd change

Sam Hill
Sam Hill
Ecom CFO Notebook - on AI CFO bots and how to build one

May 15, 2026

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5 min read

Ecom CFO Notebook - on AI CFO bots and how to build one

Sam Hill
Sam Hill
Ecom CFO Notebook - Q1 profit data: the four reasons your EBITDA moved

May 8, 2026

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5 min read

Ecom CFO Notebook - Q1 profit data: the four reasons your EBITDA moved

Sam Hill
Sam Hill
Ecom CFO Notebook - Q1 revenue results: +3.5% median. One cohort is down 15%

May 1, 2026

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3 min read

Ecom CFO Notebook - Q1 revenue results: +3.5% median. One cohort is down 15%

Sam Hill
Sam Hill
Ecom CFO Notebook - what the $100M Cuts founder didn't say about finance

Apr 24, 2026

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4 min read

Ecom CFO Notebook - what the $100M Cuts founder didn't say about finance

Sam Hill
Sam Hill
Ecom CFO Notebook - Meta changed what a click means. Your P&L didn't.

Apr 17, 2026

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5 min read

Ecom CFO Notebook - Meta changed what a click means. Your P&L didn't.

Sam Hill
Sam Hill
Ecom CFO Notebook - eComFuel's 2026 trends report and 5 stars literacy

Apr 10, 2026

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12 min read

Ecom CFO Notebook - eComFuel's 2026 trends report and 5 stars literacy

Sam Hill
Sam Hill
Ecom CFO Notebook - wedding week and partnerships

Apr 3, 2026

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8 min read

Ecom CFO Notebook - wedding week and partnerships

Sam Hill
Sam Hill
Ecom CFO Notebook - March 2026 AI reality tracker and a group call

Mar 27, 2026

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10 min read

Ecom CFO Notebook - March 2026 AI reality tracker and a group call

Sam Hill
Sam Hill
Ecom CFO Notebook - Q1 data check and why you should cut your forecast

Mar 20, 2026

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8 min read

Ecom CFO Notebook - Q1 data check and why you should cut your forecast

Sam Hill
Sam Hill
Ecom CFO Notebook - AI does the work. DTC founders get the wisdom.

Mar 13, 2026

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8 min read

Ecom CFO Notebook - AI does the work. DTC founders get the wisdom.

Sam Hill
Sam Hill
Ecom CFO Notebook - the Claude skill for your books

Mar 6, 2026

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7 min read

Ecom CFO Notebook - the Claude skill for your books

Sam Hill
Sam Hill
Ecom CFO Notebook - what your AI won't find in the benchmark data

Feb 27, 2026

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6 min read

Ecom CFO Notebook - what your AI won't find in the benchmark data

Sam Hill
Sam Hill
Ecom CFO Notebook - 2026 Annual Benchmark Report

Feb 20, 2026

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7 min read

Ecom CFO Notebook - 2026 Annual Benchmark Report

Sam Hill
Sam Hill
Ecom CFO Notebook - if you sold tomorrow, what would they fix first

Feb 13, 2026

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8 min read

Ecom CFO Notebook - if you sold tomorrow, what would they fix first

Sam Hill
Sam Hill
Ecom CFO Notebook -  the vendor review your partners hope for

Feb 6, 2026

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7 min read

Ecom CFO Notebook - the vendor review your partners hope for

Sam Hill
Sam Hill
Ecom CFO Notebook - growth budgeting and how much to spend

Jan 30, 2026

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7 min read

Ecom CFO Notebook - growth budgeting and how much to spend

Sam Hill
Sam Hill
Ecom CFO Notebook - 2026 baseline revenue growth

Jan 23, 2026

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7 min read

Ecom CFO Notebook - 2026 baseline revenue growth

Sam Hill
Sam Hill
Ecom CFO Notebook - 2026 Revenue Planning Guide

Jan 16, 2026

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6 min read

Ecom CFO Notebook - 2026 Revenue Planning Guide

Ecom CFO’s outlook for forecasting 2026 revenue in the end of easy mode

Sam Hill
Sam Hill
Ecom CFO Notebook - 2025 Annual Shareholder Letter

Jan 9, 2026

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11 min read

Ecom CFO Notebook - 2025 Annual Shareholder Letter

Sam Hill
Sam Hill
Ecom CFO Notebook - turkey in New Zealand

Nov 28, 2025

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2 min read

Ecom CFO Notebook - turkey in New Zealand

Sam Hill
Sam Hill
Ecom CFO Notebook - Q3 Benchmark Report Released

Nov 21, 2025

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6 min read

Ecom CFO Notebook - Q3 Benchmark Report Released

Sam Hill
Sam Hill
Ecom CFO Notebook - Q3 Benchmark Report Preview

Nov 14, 2025

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10 min read

Ecom CFO Notebook - Q3 Benchmark Report Preview

Sam Hill
Sam Hill
Ecom CFO Notebook - excess cash management execution

Nov 7, 2025

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10 min read

Ecom CFO Notebook - excess cash management execution

Sam Hill
Sam Hill
Ecom CFO Notebook - excess cash management

Oct 31, 2025

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12 min read

Ecom CFO Notebook - excess cash management

Sam Hill
Sam Hill
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Ecom CFO Notebook

Ecom CFO Notebook

Weekly straight talk on DTC finance, for 7- to 9-figure operators

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