Sam Hill

Ecom CFO Notebook - indecision is the most expensive line on your P&L

Jul 10, 2026

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6 min read

Ecom CFO Notebook - indecision is the most expensive line on your P&L

Sam Hill

Jul 3, 2026

•

1 min read

Ecom CFO Notebook - happy 4th of July

Sam Hill

Ecom CFO Notebook - overhead: 7.8% at $50M+, 27.6% under $10M. The middle just moved the wrong way.

Jun 26, 2026

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3 min read

Ecom CFO Notebook - overhead: 7.8% at $50M+, 27.6% under $10M. The middle just moved the wrong way.

Sam Hill

Jun 19, 2026

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4 min read

Ecom CFO Notebook - April P&L benchmarks and a brand that DOUBLED on 2% ad spend

Sam Hill

Ecom CFO Notebook - 4 ways a bonus blows up (part 2)

Jun 12, 2026

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5 min read

Ecom CFO Notebook - 4 ways a bonus blows up (part 2)

Sam Hill

Ecom CFO Notebook - contribution margin is a trap (for bonuses)

Jun 5, 2026

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5 min read

Ecom CFO Notebook - contribution margin is a trap (for bonuses)

Sam Hill

Ecom CFO Notebook - AI CFO bot, week 3: the $100M client problem

May 29, 2026

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7 min read

Ecom CFO Notebook - AI CFO bot, week 3: the $100M client problem

Sam Hill

Ecom CFO Notebook - AI CFO bot, week 2: I built the first workflow. Here's what I'd change

May 22, 2026

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7 min read

Ecom CFO Notebook - AI CFO bot, week 2: I built the first workflow. Here's what I'd change

Sam Hill

Ecom CFO Notebook - on AI CFO bots and how to build one

May 15, 2026

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5 min read

Ecom CFO Notebook - on AI CFO bots and how to build one

Sam Hill

Ecom CFO Notebook - Q1 profit data: the four reasons your EBITDA moved

May 8, 2026

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5 min read

Ecom CFO Notebook - Q1 profit data: the four reasons your EBITDA moved

Sam Hill

Ecom CFO Notebook - Q1 revenue results: +3.5% median. One cohort is down 15%

May 1, 2026

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3 min read

Ecom CFO Notebook - Q1 revenue results: +3.5% median. One cohort is down 15%

Sam Hill

Ecom CFO Notebook - what the $100M Cuts founder didn't say about finance

Apr 24, 2026

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4 min read

Ecom CFO Notebook - what the $100M Cuts founder didn't say about finance

Sam Hill

Ecom CFO Notebook - Meta changed what a click means. Your P&L didn't.

Apr 17, 2026

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5 min read

Ecom CFO Notebook - Meta changed what a click means. Your P&L didn't.

Sam Hill

Ecom CFO Notebook - eComFuel's 2026 trends report and 5 stars literacy

Apr 10, 2026

•

12 min read

Ecom CFO Notebook - eComFuel's 2026 trends report and 5 stars literacy

Sam Hill

Ecom CFO Notebook - wedding week and partnerships

Apr 3, 2026

•

8 min read

Ecom CFO Notebook - wedding week and partnerships

Sam Hill

Ecom CFO Notebook - March 2026 AI reality tracker and a group call

Mar 27, 2026

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10 min read

Ecom CFO Notebook - March 2026 AI reality tracker and a group call

Sam Hill

Ecom CFO Notebook - Q1 data check and why you should cut your forecast

Mar 20, 2026

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8 min read

Ecom CFO Notebook - Q1 data check and why you should cut your forecast

Sam Hill

Ecom CFO Notebook - AI does the work. DTC founders get the wisdom.

Mar 13, 2026

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8 min read

Ecom CFO Notebook - AI does the work. DTC founders get the wisdom.

Sam Hill

Ecom CFO Notebook - the Claude skill for your books

Mar 6, 2026

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7 min read

Ecom CFO Notebook - the Claude skill for your books

Sam Hill

Ecom CFO Notebook - what your AI won't find in the benchmark data

Feb 27, 2026

•

6 min read

Ecom CFO Notebook - what your AI won't find in the benchmark data

Sam Hill

Ecom CFO Notebook - 2026 Annual Benchmark Report

Feb 20, 2026

•

7 min read

Ecom CFO Notebook - 2026 Annual Benchmark Report

Sam Hill

Ecom CFO Notebook - if you sold tomorrow, what would they fix first

Feb 13, 2026

•

8 min read

Ecom CFO Notebook - if you sold tomorrow, what would they fix first

Sam Hill

Ecom CFO Notebook - the vendor review your partners hope for

Feb 6, 2026

•

7 min read

Ecom CFO Notebook - the vendor review your partners hope for

Sam Hill

Ecom CFO Notebook - growth budgeting and how much to spend

Jan 30, 2026

•

7 min read

Ecom CFO Notebook - growth budgeting and how much to spend

Sam Hill

Ecom CFO Notebook - 2026 baseline revenue growth

Jan 23, 2026

•

7 min read

Ecom CFO Notebook - 2026 baseline revenue growth

Sam Hill

Sam Hill

Ecom CFO Notebook - indecision is the most expensive line on your P&L

Ecom CFO Notebook - happy 4th of July

Ecom CFO Notebook - overhead: 7.8% at $50M+, 27.6% under $10M. The middle just moved the wrong way.

Ecom CFO Notebook - April P&L benchmarks and a brand that DOUBLED on 2% ad spend

Ecom CFO Notebook - 4 ways a bonus blows up (part 2)

Ecom CFO Notebook - contribution margin is a trap (for bonuses)

Ecom CFO Notebook - AI CFO bot, week 3: the $100M client problem

Ecom CFO Notebook - AI CFO bot, week 2: I built the first workflow. Here's what I'd change

Ecom CFO Notebook - on AI CFO bots and how to build one

Ecom CFO Notebook - Q1 profit data: the four reasons your EBITDA moved

Ecom CFO Notebook - Q1 revenue results: +3.5% median. One cohort is down 15%

Ecom CFO Notebook - what the $100M Cuts founder didn't say about finance

Ecom CFO Notebook - Meta changed what a click means. Your P&L didn't.

Ecom CFO Notebook - eComFuel's 2026 trends report and 5 stars literacy

Ecom CFO Notebook - wedding week and partnerships

Ecom CFO Notebook - March 2026 AI reality tracker and a group call

Ecom CFO Notebook - Q1 data check and why you should cut your forecast

Ecom CFO Notebook - AI does the work. DTC founders get the wisdom.

Ecom CFO Notebook - the Claude skill for your books

Ecom CFO Notebook - what your AI won't find in the benchmark data

Ecom CFO Notebook - 2026 Annual Benchmark Report

Ecom CFO Notebook - if you sold tomorrow, what would they fix first

Ecom CFO Notebook - the vendor review your partners hope for

Ecom CFO Notebook - growth budgeting and how much to spend

Ecom CFO Notebook - 2026 baseline revenue growth

Ecom CFO Notebook

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