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Ecom CFO Notebook

Weekly straight talk on DTC finance, for 7- to 9-figure operators

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Ecom CFO Notebook - team trip reflections
Oct 10, 2025

Ecom CFO Notebook - team trip reflections

Sam Hill
Sam Hill
Ecom CFO Notebook - cashflow forecasting mechanics (part 2)
Oct 03, 2025

Ecom CFO Notebook - cashflow forecasting mechanics (part 2)

Sam Hill
Sam Hill
Ecom CFO Notebook - cashflow
Sep 26, 2025

Ecom CFO Notebook - cashflow

Sam Hill
Sam Hill
Ecom CFO Notebook - G&A
Sep 19, 2025

Ecom CFO Notebook - G&A

Sam Hill
Sam Hill
Ecom CFO Notebook - progress
Sep 12, 2025

Ecom CFO Notebook - progress

Sam Hill
Sam Hill
Ecom CFO Notebook - Q2 Benchmark Report Released
Sep 05, 2025

Ecom CFO Notebook - Q2 Benchmark Report Released

Sam Hill
Sam Hill
Ecom CFO Notebook - Q2 Benchmark Report Preview
Aug 29, 2025

Ecom CFO Notebook - Q2 Benchmark Report Preview

Sam Hill
Sam Hill
Ecom CFO Notebook - the issue with KPIs
Aug 22, 2025

Ecom CFO Notebook - the issue with KPIs

What operators get wrong about tracking ‘everything’

Sam Hill
Sam Hill
Ecom CFO Notebook - prioritize with rocks
Aug 15, 2025

Ecom CFO Notebook - prioritize with rocks

How to make sure your high-ROI projects actually get finished

Sam Hill
Sam Hill
Ecom CFO Notebook - Cash Unlocks Insights
Aug 08, 2025

Ecom CFO Notebook - Cash Unlocks Insights

My biggest takeaways from the Cash Unlock Report (with David Segal)

Sam Hill
Sam Hill
Ecom CFO Notebook - Cash Unlocks Benchmark Report
Aug 01, 2025

Ecom CFO Notebook - Cash Unlocks Benchmark Report

Our analysis on how to identify and attack locked up cash

Sam Hill
Sam Hill
Ecom CFO Notebook - our issues list
Jul 25, 2025

Ecom CFO Notebook - our issues list

Moving faster with your team.

Sam Hill
Sam Hill
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Weekly straight talk on DTC finance, for 7- to 9-figure operators

Ecom CFO Notebook

Weekly straight talk on DTC finance, for 7- to 9-figure operators

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