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Weekly straight talk on DTC finance, for 7- to 9-figure operators

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Ecom CFO Notebook - 2026 Revenue Planning Guide
Jan 16, 2026

Ecom CFO Notebook - 2026 Revenue Planning Guide

Ecom CFO’s outlook for forecasting 2026 revenue in the end of easy mode

Sam Hill
Sam Hill
Ecom CFO Notebook - 2025 Annual Shareholder Letter
Jan 09, 2026

Ecom CFO Notebook - 2025 Annual Shareholder Letter

Sam Hill
Sam Hill
Ecom CFO Notebook - turkey in New Zealand
Nov 28, 2025

Ecom CFO Notebook - turkey in New Zealand

Sam Hill
Sam Hill
Ecom CFO Notebook - Q3 Benchmark Report Released
Nov 21, 2025

Ecom CFO Notebook - Q3 Benchmark Report Released

Sam Hill
Sam Hill
Ecom CFO Notebook - Q3 Benchmark Report Preview
Nov 14, 2025

Ecom CFO Notebook - Q3 Benchmark Report Preview

Sam Hill
Sam Hill
Ecom CFO Notebook - excess cash management execution
Nov 07, 2025

Ecom CFO Notebook - excess cash management execution

Sam Hill
Sam Hill
Ecom CFO Notebook - excess cash management
Oct 31, 2025

Ecom CFO Notebook - excess cash management

Sam Hill
Sam Hill
Ecom CFO Notebook - cashflow automation
Oct 24, 2025

Ecom CFO Notebook - cashflow automation

Sam Hill
Sam Hill
Ecom CFO Notebook - cash decision making
Oct 17, 2025

Ecom CFO Notebook - cash decision making

Sam Hill
Sam Hill
Ecom CFO Notebook - team trip reflections
Oct 10, 2025

Ecom CFO Notebook - team trip reflections

Sam Hill
Sam Hill
Ecom CFO Notebook - cashflow forecasting mechanics (part 2)
Oct 03, 2025

Ecom CFO Notebook - cashflow forecasting mechanics (part 2)

Sam Hill
Sam Hill
Ecom CFO Notebook - cashflow
Sep 26, 2025

Ecom CFO Notebook - cashflow

Sam Hill
Sam Hill
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Weekly straight talk on DTC finance, for 7- to 9-figure operators

Ecom CFO Notebook

Weekly straight talk on DTC finance, for 7- to 9-figure operators

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