Ecom CFO Notebook - perspective

Welcome to this issue of Ecom CFO Notebook – a weekly letter for 7–9 figure ecommerce founders and CFOs, sharing my perspective and stories for profitable growth.

Sam here.

Keeping it short this week.

I’m up north in Michigan with Kiara and her family for most of July — still working plenty, but since it doesn’t get dark until 10pm, it’s been nice to finish work, eat dinner, and still have time to go for a walk or hang out with family.

Yesterday (Thursday), we attended a ceremony to spread her great uncle’s ashes on land that’s been in her family for generations. Uncle Al was a WW2 vet.

Guess how much people talked about AI and ecommerce finance?

I needed that.

Here’s a picture of us (and Lilo) from Lake Ann Brewing.

We’re off for the long weekend. Hope you’re getting time with your own family, too.

Back next Friday with the usual stories and strategies to keep your ass solvent.

-Sam